10 Best Practices of Mobile App development
Innovation and flexibility go hand in hand and this fact remains valid for the internet. Users have moved from accessing the web on desktops to mobile phones. Use of mobile phones has expanded exponentially over a period, so has the utilization of web on the mobile phones. It is now critical for an organization to develop applications which can be easily accessed on mobile devices. This scenario requires that a Mobile App has a seamless user experience. UX is one of the key things that differentiates an average app from an awesome App.
The app developers need to keep in mind a few factors to build a functional and effective UX design. Let’s have a look at the 10 Best Practices of Mobile UX Designs:
- Focus on Users: Without analyzing an Apps target audience, its usage patterns and the need a Mobile App is helping address, developing an app can become a fruitless exercise. The developer must comprehend the needs that an App requires to address before planning for development. There can be numerous perspectives to this, for instance, who is the intended user group, what is the basic reason for the app, is the organization looking to utilize the app for Marketing or it plans to generate revenue by treating the mobile app as an individual sales channel, etc. The Developer must keep these focuses into thought and design the interface accordingly.
- Seamless functionality: It is fundamental that developers of Mobile Apps understand the need for an application being utilitarian and error free. With 1 in 4 mobile apps being abandoned by users after only one use, and on an average 30 applications being accessed only once a month, users don’t have the time or interest to utilize applications that are not engaging. An app with even minor issues like speed, overcrowded interface and so forth will be abandoned. Prior to finalizing the design of an app, developers should make an outline and comprehend the tasks which the App is required to finish and why any user is downloading the App. Concentrating on the primary need and then proceeding to the secondary aspects should be the practice.
- Responsiveness of Design: Users in the current times have more than one device and an app easy accessibility across devices is important. For example, the screen sizes and resolutions of different devices varies and this becomes an important factor in determining how an application appears to the user. The development teams must know which customer category the company is targeting. Some users prefer Android Devices whereas others might prefer iOS. The application should be compatible with the Operating Software and hardware for which it is made.
- Navigation: Users prefer a simple yet interactive interface. Accessing an application and going deep within it should not take more than a couple of clicks. Navigating and searching through different features of the application should be seamless. The developers need to create an App which allows the user to browse through it without any effort. The primary features must be highlighted and be accessible to the users, without having to make any extra efforts.
- Avoid Interruption: Push Notifications and popup ads are important for apps that are free or freemium based, but any company developing a Mobile App must keep in mind that the user will mostly be using multiple applications on one device. Getting push notifications from an App can spoil the user experience and in some cases also annoy the user. Push Notifications often interrupt the seamless flow of the App. It is important that a check is maintained and push notifications are only used to send relevant information and content to the users.
- Visual: Mobile apps need to be visually driven as the text does not really appeal to the aesthetic of a mobile app consumer. An image-driven App is always more preferable to a text-heavy application. Users want an app to be intuitive and by using signifiers and icons this can be easily addressed.
- Security: Many app developers, especially on Android platform, require users to provide detailed information about themselves in order to use the App, information that in no way adds to the user experience. A number of users might be hesitant in providing personal information. It is crucial that the company assures its users of providing complete secrecy and security of information and data. Developing a sense of trust within the customers is one of the most important factors which determines the success of an App.
- Follow the Guidelines: There are guidelines available at the disposal of developers which can be used extensively to design mobile applications for both Android and iOS devices. These guidelines are essential and play a major role in assisting the developers in building the Application. For example, if an app is extracting very detailed personal information or has branding similar to Apple it will be immediately rejected.
- Personalization: Not all content and information on the mobile is relevant to the users. Developers must create an app which permits the user to only see and access information and content pertinent to the user’s requirements for the App.
- Updates: The software and UI designs keep changing with time and development. To keep the App suitable, developers must regularly provide updates in the design of the UX. Only if the UX design evolves with the hardware and software, will it be successfull?
To wrap up
Mobile application development seems like a simple task, with just couple of screens which are consuming backend services, but to move from average to awesome requires some simple but unique approach. For example, prioritizing user experience and make the design User-friendly or ensuring that speed and the visual appeal of the mobile app is just right.