Retainer Engagement for UI/UX, Android & iOS App Development

We designed a user-friendly App Design to guide users on

how to use the Inito Fertility Device

Health Care Industry

About Inito Fertility Monitor & APP

Inito Fertility Monitor and App is an award-winning patented fertility monitoring technology. It comes with a device attachment that can be connected to smartphones and helps women to identify up to 6 best fertile days of their cycle. Nickelfox designed and developed the iOS and Android Apps ovulation cycle by measuring Estrogen & Luteinizing Hormone (LH), by analyzing the images of test strips, thereby giving highly accurate results as per user health metrics (99% clinical accuracy). It helps women to increase their chance of fertility by 89%. Inito’s patented technology coupled with Mobile App allows women to measure the levels of the key fertility hormones at home without going to the lab

Client Achievements

$7M

Funding Raised by INITO

10K+

Couples conceived using INITO

The Challenges

Inito needed iOS and Android Mobile Apps, with scalable and dynamic architecture, that can be customized to incorporate more test functionalities to be added in the future. The Mobile Application needed to be paired with the Inito Fertility Monitor & Ovulation tracker device, and apply image processing to measure fertility hormones accurately. The measurements coupled with user health data are analyzed remotely to suggest the peak fertility days, to optimize the fertility cycle.

Business Solutions

We designed a user-friendly App Design to guide users on How to Use the Inito fertility device. We created an Intuitive and simple UX for getting user health data.
We created scalable Native Mobile Apps that could trace data from the ovulation tracking device connected to the smartphone, analyze images using image processing to measure fertility hormones accurately and convert them into human understandable insight & reports. Helping women to promptly track their fertility window.

Key highlights of engagement with Nickelfox

We created a smart system that could trace data from ovulation tracking device when connected physically to a smartphone’s camera and convert it into human understandable insight. This helped women to promptly track their fertility window. We also developed an eye catching, user-friendly iOS and Android Mobile Application.

3+ years of successful and ongoing engagement from the initial development phase.

Nickelfox UI/UX team kicked off the project by understanding the intricate details of the healthcare domain, thereby understanding client requirements, vision and concept behind the product.
Adopted and implemented using agile software development methodology.
Developed the RESTful web services and native mobile applications for iOS and Android.
Implemented pairing of ovulation tracking device data with smartphone app to collect relevant insights.
New app designs were developed in sync with specific requirements.
The new application designs were then put through their paces via rigorous usability testing and quantitative benchmarking to ensure project objectives were met.
We have deployed our developers on remote for full time engagement.
With a customer friendly and adaptive approach, last minute changes that come up due to the dynamic nature of business, are flexibility adapted, ensuring client satisfaction.

Business Benefits

It helped them interview thousands of women through form-filling and predict the emotional context of each customer using deep product data and anonymized customer behaviour data to deliver highly relevant and individualized experiences on e-commerce sites.

Quickly acquiring the seed funding for next phase of development, building investor confidence on the technology solution provided.

News and Press

Technology Used

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TESTIMONIALS

Words from our clients

“Users love our product. It’s a combination of our work and Nickelfox’s, or, a combination of hardware and software. We’re picking up in the market and the overall feedback has been quite good.”